13th International SGBED conference: Managing the intangibles, business and entrepreneurship perspectives in a global context

Norrgrann, A. (Speaker: Presenter)

Activity: Participating in or organising an eventOrganisation of / participation in conferences, workshops, courses, seminars

Description

Symbolically valuable for the customer? A longitudinal analysis of the interlinkages between brand and relationship development activities of a furniture manufacturer
Period16.07.201418.07.2014
Event typeOther
LocationAncona, Italy
Degree of RecognitionInternational