2010 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG)

  • Ritva Höykinpuro (Speaker: Presenter)

Activity: Participating in or organising an eventOrganisation of / participation in conferences, workshops, courses, seminars


Service recovery as a process with multiple actors - The existence of a double service recovery and a triple deviation
Event typeConference
Sponsors, , , , , , ,
LocationPorto, Portugal
Degree of RecognitionInternational