2010 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG)

Heinonen, K. (Speaker: Presenter)

Activity: Participating in or organising an eventOrganisation of / participation in conferences, workshops, courses, seminars

Description

The Value of Customer Co-creation in Service Innovation
Period17.06.201019.06.2010
Event typeConference
LocationPorto, Portugal
Degree of RecognitionInternational