2010 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG)

Mickelsson, K. (Speaker: Presenter)

Activity: Participating in or organising an eventOrganisation of / participation in conferences, workshops, courses, seminars

Description

Activityscape Mapping: Consumer Activity Systems as Context for Service
Period17.06.201019.06.2010
Event typeConference
LocationPorto, Portugal
Degree of RecognitionInternational