2012 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG)

  • Apramey Dube (Speaker: Presenter)

Activity: Participating in or organising an event › Organisation of / participation in conferences, workshops, courses, seminars

Description

Branding Through Service Innovations: A Competitive Advantage Perspective

First author of the conference paper
Period07.06.2012 → 09.06.2012
Event typeConference
Conference number7
Sponsors, CERS - Centre for Relationship Marketing and Service Management at Hanken School of Economics, Hanken School of Economics
LocationHelsinki, FinlandShow on map

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