2012 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG)

Apramey Dube (Speaker: Presenter)

Activity: Participating in or organising an eventOrganisation of / participation in conferences, workshops, courses, seminars


Branding Through Service Innovations: A Competitive Advantage Perspective

First author of the conference paper
Period07.06.2012 - 09.06.2012
Event typeConference
Conference number7
LocationHelsinki, Finland