2012 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG)

Activity: Participating in or organising an eventOrganisation of / participation in conferences, workshops, courses, seminars


Service Business Logics in Industrial Companies – The Rise and Fall of a Business Logic
Event typeConference
Conference number7
Sponsors, , , , CERS - Centre for Relationship Marketing and Service Management at Hanken School of Economics, Hanken School of Economics, ,
LocationHelsinki, Finland
Degree of RecognitionInternational