2012 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG)

Holmlund-Rytkönen, M. (Speaker: Presenter)

Activity: Participating in or organising an eventOrganisation of / participation in conferences, workshops, courses, seminars


Service Business Logics in Industrial Companies – The Rise and Fall of a Business Logic
Event typeConference
Conference number7
LocationHelsinki, Finland
Degree of RecognitionInternational