2014 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG)

  • Apramey Dube (Speaker: Presenter)

Activity: Participating in or organising an eventOrganisation of / participation in conferences, workshops, courses, seminars


Customer Identification of Service Innovations based on Everyday Innovation Experiences
Event typeConference
Conference number8
Sponsors, University of Macedonia, American Marketing Association
LocationThessaloniki, GreeceShow on map
Degree of RecognitionInternational