2014 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG)

Grönroos, C. (Speaker: Keynote)

Activity: Participating in or organising an eventOrganisation of / participation in conferences, workshops, courses, seminars

Description

The service profit logic. Implications for management and research
Period13.06.201415.06.2014
Event typeConference
Conference number8
LocationThessaloniki, Greece
Degree of RecognitionInternational