2014 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG)

Activity: Participating in or organising an event › Organisation of / participation in conferences, workshops, courses, seminars

Description

The service profit logic. Implications for management and research
Period13.06.2014 → 15.06.2014
Event typeConference
Conference number8
Sponsors, University of Macedonia, American Marketing Association
LocationThessaloniki, GreeceShow on map
Degree of RecognitionInternational