2014 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG)

Activity: Participating in or organising an eventOrganisation of / participation in conferences, workshops, courses, seminars


The service profit logic. Implications for management and research
Event typeConference
Conference number8
Sponsors, University of Macedonia, American Marketing Association
LocationThessaloniki, GreeceShow on map
Degree of RecognitionInternational