2014 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG)

Heinonen, K. (Speaker: Presenter)

Activity: Participating in or organising an eventOrganisation of / participation in conferences, workshops, courses, seminars

Description

Individual and Collective Value Experiences: Characterising online community value
Period06.2014
Event typeConference
Conference number8
LocationThessaloniki, Greece