2015 31st Industrial marketing and purchasing group (IMP) conference

Norrgrann, A. (Speaker: Presenter)

Activity: Participating in or organising an eventOrganisation of / participation in conferences, workshops, courses, seminars


Brand repositioning in a business relationship context - Adapting symbolically to a customer’s resource network
Event typeConference
Conference number31
LocationKolding, Denmark
Degree of RecognitionInternational