2015 31st Industrial marketing and purchasing group (IMP) conference

  • Anu Norrgrann (Speaker: Presenter)

Activity: Participating in or organising an eventOrganisation of / participation in conferences, workshops, courses, seminars


Brand repositioning in a business relationship context - Adapting symbolically to a customer’s resource network
Event typeConference
Conference number31
SponsorsUniversity of Southern Denmark, niversity of Southern Denmark , University of Southern Denmark
LocationKolding, DenmarkShow on map
Degree of RecognitionInternational