2015 31st Industrial marketing and purchasing group (IMP) conference

Lundgren-Henriksson, E. (Speaker: Presenter)

Activity: Participating in or organising an eventOrganisation of / participation in conferences, workshops, courses, seminars

Description

Coopetition in head wind - A longitudinal case study of sensemaking, sensegiving, and middle managers' role in implementing a coopetition strategy
Period27.08.201529.08.2015
Event typeConference
Conference number31
LocationKolding, Denmark
Degree of RecognitionInternational