2015 31st Industrial marketing and purchasing group (IMP) conference

Activity: Participating in or organising an eventOrganisation of / participation in conferences, workshops, courses, seminars


Coopetition in Head Wind - A Longitudinal Study of Sensmaking, Sensgiving, and Middle Managers' Role in Implementing a Coopetition Strategy
Event typeConference
Conference number31
SponsorsUniversity of Southern Denmark, niversity of Southern Denmark , University of Southern Denmark
LocationKolding, DenmarkShow on map
Degree of RecognitionInternational