2015 Academy of Marketing Conference

Dube, M. (Speaker: Presenter)

Activity: Participating in or organising an eventOrganisation of / participation in conferences, workshops, courses, seminars

Description

Investigating the failure of firm-blogger collaboration initiation: A blogger perspective
Period07.07.201509.07.2015
Event typeOther
LocationLimerick, Ireland
Degree of RecognitionInternational