2015 Academy of Marketing Science World Marketing Congress (AMS)

  • Eeva Solja (Speaker: Presenter)

Activity: Participating in or organising an event › Organisation of / participation in conferences, workshops, courses, seminars

Description

Does a short story on the package influence consumers’ brand responses?
Period14.07.2015 → 18.07.2015
Event typeConference
Conference number18
SponsorAcademy of Marketing Science
LocationBari, ItalyShow on map
Degree of RecognitionInternational