2015 Academy of Marketing Science World Marketing Congress (AMS)

Eeva Solja (Speaker: Presenter)

Activity: Participating in or organising an eventOrganisation of / participation in conferences, workshops, courses, seminars

Description

Does a short story on the package influence consumers’ brand responses?
Period14.07.201518.07.2015
Event typeConference
Conference number18
LocationBari, Italy
Degree of RecognitionInternational