2016 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG)

Aspara, J. (Speaker: Presenter)

Activity: Participating in or organising an eventOrganisation of / participation in conferences, workshops, courses, seminars


Nonownership-Dominant Logic? The Effect of Consumers' Intellectual Ability on Preference for Nonownership Consumption
Event typeConference
Conference number9
LocationMaastricht, Netherlands
Degree of RecognitionInternational