2016 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG)

Activity: Participating in or organising an eventOrganisation of / participation in conferences, workshops, courses, seminars


Nonownership-Dominant Logic? The Effect of Consumers' Intellectual Ability on Preference for Nonownership Consumption
Event typeConference
Conference number9
Sponsors, School of Business and Economics, American Marketing Association and Maastricht University
LocationMaastricht, Netherlands
Degree of RecognitionInternational