2016 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG)

Activity: Participating in or organising an event › Organisation of / participation in conferences, workshops, courses, seminars

Description

Nonownership-Dominant Logic? The Effect of Consumers' Intellectual Ability on Preference for Nonownership Consumption
Period19.06.2016 → 21.06.2016
Event typeConference
Conference number9
Sponsors, School of Business and Economics, American Marketing Association and Maastricht University
LocationMaastricht, NetherlandsShow on map
Degree of RecognitionInternational