2018 Academy of Marketing Science Annual Conference

  • Heinonen, K. (Member of organizing committee)
  • Leyland Pitt (Member of organizing committee)
  • Emily Treen (Member of organizing committee)
  • Adam Mills (Speaker: Presenter)
  • Kirk Plangger (Speaker: Presenter)
  • Richard Hanna (Speaker: Presenter)

Activity: Participating in or organising an eventOrganisation of / participation in conferences, workshops, courses, seminars


Special track organizer: Understanding and Managing Value... When Customers Create It, with Pitt, L., Treen, E., Mills, A., Plangger, K. Hanna, R.
Event typeConference
LocationNew Orleans, United States, Louisiana
Degree of RecognitionInternational