2018 Academy of Marketing Science Annual Conference

Heinonen, K. (Member of organizing committee), Leyland Pitt (Member of organizing committee), Emily Treen (Member of organizing committee), Adam Mills (Speaker: Presenter), Kirk Plangger (Speaker: Presenter), Richard Hanna (Speaker: Presenter)

Activity: Participating in or organising an eventOrganisation of / participation in conferences, workshops, courses, seminars


Special track organizer: Understanding and Managing Value... When Customers Create It, with Pitt, L., Treen, E., Mills, A., Plangger, K. Hanna, R.
Event typeConference
LocationNew Orleans, United States, Louisiana
Degree of RecognitionInternational