DescriptionThe IMP Group (Industrial Marketing And Purchasing Group) is an international group of scholars concerned with developing concepts and knowledge in the field of business-to-business marketing and purchasing.
The conference presented a broad selection of papers primarily focused on the development of business-to-business relationships and networks. The conference theme was:
« RELATIONSHIPS, INTERACTIONS AND NETWORKS IN COMPETITIVE ENVIRONMENT »
The current worldwide business environment is leading marketing scholars and practitioners to reconsider a number of historical and current views of the marketplace and how it functions. The fast political changes, technological advancement and the rapid growth in international business operations impose new issues and challenges for the global marketing activities. Firms are exposed to opportunities alongside the challenges they face. The theme of the conference explores how firms can sustain their existence and manage their network relationships within such competitive environment.
|Period||27.08.2019 → 30.08.2019|
|Degree of Recognition||International|