21st Nordic Academy of Management conference (NFF)

Kock, S. (Speaker: Chair)

Activity: Participating in or organising an eventOrganisation of / participation in conferences, workshops, courses, seminars

Description

22 Tuesday August 23 08:00-09:30 03:09 Choise and the concept of free will in a marketing context Jens Martin Svendsen 03:10 Rationales for direct and indirect marketing channels in a branded society Anders Parment 03:11 The brand as a cultural network hub: acknowledging multiple parties in branding Elina Närvänen Tuesday August 23 10:00-11:30 03:12 Branding and the consumption of brands as a virtual process Anita Radón 03:13 The employer branding process: an inside-out perspective Anders Parment Tuesday August 23 13:30-15:00 03:14 The fashion brand Håkan Preiholt 03:15 Brand management and user-generated branding - A case study of a fashion retailer-manufacturer in Finland Nina Mesiranta ; Maija Rökman ; Pekka Tuominen 03:16 Twitter’s role for brand management - taking part in the dialogue through CSR communication in social media Michael Etter ; Thomas Plotkowiak ; Adam Arvidsson TRACK 4 - Cooperation among competitors
Period20.08.2011 - 24.08.2011
Event typeConference
Conference number21
LocationStockholm, Sweden
Degree of RecognitionInternational