21st Nordic Academy of Management conference (NFF)

Heinonen, K. (Speaker: Presenter)

Activity: Participating in or organising an eventOrganisation of / participation in conferences, workshops, courses, seminars

Description

Customer Dominant Logic as an approach to understand customer value dynamics
Period20.08.201124.08.2011
Event typeConference
Conference number21
LocationStockholm, Sweden
Degree of RecognitionInternational