23rd International Colloquium on Relationship Marketing ICRM 2015

Activity: Participating in or organising an eventOrganisation of / participation in conferences, workshops, courses, seminars

Description

How Brand Relationships Affect the Initiation of Customer Relationships in B2B Service
Period17.09.201518.09.2015
Event typeOther
Conference number23
Sponsors, CERS - Centre for Relationship Marketing and Service Management at Hanken School of Economics, Hanken School of Economics
LocationHelsinki, Finland