23rd International Colloquium on Relationship Marketing ICRM 2015

  • Anu Norrgrann (Speaker: Presenter)

Activity: Participating in or organising an eventOrganisation of / participation in conferences, workshops, courses, seminars


Shades of brand relationships in the syupply chain of a generic product
Event typeOther
Conference number23
Sponsors, CERS - Centre for Relationship Marketing and Service Management at Hanken School of Economics, Hanken School of Economics
LocationHelsinki, FinlandShow on map
Degree of RecognitionInternational