23rd International Colloquium on Relationship Marketing ICRM 2015

  • Paul Viio (Speaker: Presenter)

Activity: Participating in or organising an eventOrganisation of / participation in conferences, workshops, courses, seminars


Adapting the Adaptation Approach: Strengthening the sales and marketing relationship to make the strategy process work

Presenter of research paper
Event typeOther
Conference number23
Sponsors, CERS - Centre for Relationship Marketing and Service Management at Hanken School of Economics, Hanken School of Economics
LocationHelsinki, FinlandShow on map