23rd Nordic Academy of Management Conference (NFF)

Eeva Solja (Speaker: Presenter)

Activity: Participating in or organising an eventOrganisation of / participation in conferences, workshops, courses, seminars

Description

Does a short story on the package influence consumers’ brand responses?
Period12.08.201514.08.2015
Event typeConference
Conference number23
LocationCopenhagen, Denmark
Degree of RecognitionInternational