2nd Annual Colloquium: the Academy of Marketing's Brand and Corporate Reputation SIG

Rindell, A. (Speaker: Presenter)

Activity: Participating in or organising an eventOrganisation of / participation in conferences, workshops, courses, seminars

Description

Do Customers Follow When Companies Change? Corporate Image Formation in the Merger and Acquisitions of a Nordic Bank
Period07.09.200608.09.2006
Event typeOther
LocationManchester, United Kingdom
Degree of RecognitionInternational