3rd Annual Colloquium of the Academy of Marketing's Brand, Corporate Identity and Reputation SIG

Activity: Participating in or organising an event › Organisation of / participation in conferences, workshops, courses, seminars

Description

Sub-brand's Influence on Parent Brand: Does a Branded Annual Campaign Affect Department Store Image?
Period12.09.2007 → 13.09.2007
Event typeOther
Sponsor
LocationLondon, United StatesShow on map
Degree of RecognitionInternational