3rd Annual Colloquium of the Academy of Marketing's Brand, Corporate Identity and Reputation SIG

Polsa, P. (Speaker: Presenter)

Activity: Participating in or organising an eventOrganisation of / participation in conferences, workshops, courses, seminars


Sub-brand's Influence on Parent Brand: Does a Branded Annual Campaign Affect Department Store Image?
Event typeOther
LocationLondon, United States
Degree of RecognitionInternational