3rd Annual Colloquium of the AM’s Brand, Corporate Identity and Reputation SIG, Brunel Business Schoool, Brunel University

Liljander, V. (Speaker: Presenter)

Activity: Participating in or organising an eventOrganisation of / participation in conferences, workshops, courses, seminars


Sub Brand’s Influence on Parent Brand: Does A Branded Annual Campaign Affect Department Store Image?
Event typeConference
Conference number3
LocationLondon, United Kingdom
Degree of RecognitionInternational