4th Nordic Conference on Consumer Research (NCCR)

Eeva Solja (Speaker: Presenter)

Activity: Participating in or organising an eventOrganisation of / participation in conferences, workshops, courses, seminars

Description

Does a Short Brand Story on the Package Affect Consumers' Brand Responses?
Period19.05.2016
Event typeConference
Conference number4
LocationAarhus, Denmark
Degree of RecognitionInternational