5th International Colloquium of the Academy of Marketing Brand, Identity, and Reputation SIG

Kirsti Helena Lindberg-Repo (Attendee)

Activity: Participating in or organising an eventOrganisation of / participation in conferences, workshops, courses, seminars


Enhancement of Value Proposition Through Design Attributes: A Brand Equity Perspective
Event typeOther
Conference number5
LocationCambridge, United Kingdom
Degree of RecognitionInternational