5th International Colloquium of the Academy of Marketing Brand, Identity, and Reputation SIG

Heinonen, K. (Speaker: Presenter)

Activity: Participating in or organising an eventOrganisation of / participation in conferences, workshops, courses, seminars


Customer brand experience portfolios – Determining Service Brand Strength
Event typeOther
Conference number5
LocationCambridge, United Kingdom
Degree of RecognitionInternational