5th International Colloquium of the Academy of Marketing Brand, Identity, and Reputation SIG

Heinonen, K. (Speaker: Presenter)

Activity: Participating in or organising an eventOrganisation of / participation in conferences, workshops, courses, seminars

Description

Customer brand experience portfolios – Determining Service Brand Strength
Period01.09.200903.09.2009
Event typeOther
Conference number5
LocationCambridge, United Kingdom
Degree of RecognitionInternational