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American Marketing Association (External organisation)
Heinonen, K.
(Chair)
CERS - Centre for Relationship Marketing and Service Management
Marketing, Helsinki
Activity
:
Membership
›
Membership in special-interest organisation
Description
Co-chair of AMA Servsig special interest group
Period
10.2020
→
06.2026
Held at
American Marketing Association
, United States
Areas of Strength and Areas of High Potential (AoS and AoHP)
AoS: Competition economics and service strategy - Service and customer-oriented management
X