American Marketing Association (External organisation)

Activity: Membership › Membership in academic committee, council, board

Description

Invited member of the AMA SERVSIG Christopher Lovelock Award Committee
Period02.12.2021 → 15.03.2022
Held atAmerican Marketing Association, United States
Degree of RecognitionInternational

Areas of Strength and Areas of High Potential (AoS and AoHP)

  • AoS: Competition economics and service strategy - Service and customer-oriented management