American Marketing Association (External organisation)

Activity: MembershipMembership in academic committee, council, board


Invited member of the AMA SERVSIG Christopher Lovelock Award Committee
Held atAmerican Marketing Association, United States
Degree of RecognitionInternational

Areas of Strength and Areas of High Potential (AoS and AoHP)

  • AoS: Competition economics and service strategy - Service and customer-oriented management