American Marketing Association Service special interest group SERVSIG (External organisation)

Activity: MembershipMembership in academic committee, council, board

Description

Co-Chair of Service Special Interest Group SERVSIG
Period01.01.202431.12.2024
Held atAmerican Marketing Association Service special interest group SERVSIG, United States
Degree of RecognitionInternational

Areas of Strength and Areas of High Potential (AoS and AoHP)

  • AoS: Competition economics and service strategy - Service and customer-oriented management