Brand discrepancies in networks: empirical illustrations from food and furniture branding in SMEs

Anu Norrgrann (Speaker), Saila Saraniemi (Speaker)

Activity: Talk or presentation › Oral presentation

Description

conference presentation
Period24.08.2019
Event title25th Nordic Academy of Management Conference (NFF): “Nordic Energies”
Event typeConference
Conference number25
LocationVaasa, Finland
Degree of RecognitionInternational