Activity: Participating in or organising an event › Organisation of / participation in conferences, workshops, courses, seminars
Seminar- "Creating, Managing and Policing BMW Group Trademarks.” by Dr. Jochen Volkmer, director of BMW's legal department for Trademarks, Designs and IP.
Known for its eye-catching designs and sophisticated branding, BMW is at the forefront of the automotive industry. However, being an industry leader also brings certain challenges. Dr. Volkmer will discussed some of these issues as it relates to his experience as the head of BMW's trademark, design, and IP department for the last decade.