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Customer Experience Management in B2B Markets: CX Value Propositions and Archetypal CXM Strategies
Holmlund-Rytkönen, M.
(Speaker)
Marketing, Helsinki
Activity
:
Talk or presentation
›
Oral presentation
Period
07.06.2024
Event title
13th SERVSIG Conference: Service for Humanity
Event type
Conference
Conference number
13
Location
Bourdeaux, France
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Degree of Recognition
International
Areas of Strength and Areas of High Potential (AoS and AoHP)
AoS: Competition economics and service strategy - Service and customer-oriented management
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