Customer Experience Management in B2B Markets: CX Value Propositions and Archetypal CXM Strategies

Activity: Talk or presentationOral presentation

Event title13th AMA SERVSIG Conference
Event typeConference
LocationBourdeaux, FranceShow on map
Degree of RecognitionInternational

Areas of Strength and Areas of High Potential (AoS and AoHP)

  • AoS: Competition economics and service strategy - Service and customer-oriented management