EIRASS (European Institute of Retailing and Services Studies)

Liljander, V. (Speaker: Presenter)

Activity: Participating in or organising an eventOrganisation of / participation in conferences, workshops, courses, seminars


Value In Use as a Determinant of Customer Commitment to the Mobile Service Content Provider and the Mobile Channel
Event typeOther
LocationZagreb, Croatia
Degree of RecognitionInternational