Description
Changing Luxury Consumption Preferences Among Chinese Young Adults: The Role of Unconventional Brand Collaborations| Period | 25.05.2023 |
|---|---|
| Event type | Conference |
| Location | Odense, DenmarkShow on map |
| Degree of Recognition | International |
Documents & Links
Related content
-
Research output
-
Unconventional luxury brand collaborations: A new form of luxury consumption among young adults in China
Research output: Contribution to journal › Article › Scientific › peer-review
-
Moments of luxury: Hedonic escapism as a luxury experience
Research output: Contribution to journal › Article › Scientific › peer-review
-
Projects
-
Market Shaping
Project: Other project
-
Luxury
Project: Other project