How do cultural intermediaries perform market segmentation? The case of the lumbersexuals

Diaz Ruiz, C. (Speaker)

Marketing, Vaasa

Activity: Talk or presentation › Oral presentation

Period	19.07.2019
Event title	Consumer Culture Theory Conference
Event type	Conference
Conference number	2019
Location	Montreal, Canada, QuebecShow on map
Degree of Recognition	International

Documents & Links

https://sites.events.concordia.ca/sites/cct/en/cct2019/schedule/126/How%20do%20cultural%20intermediaries%20perform%20market%20segmentation?%20The%20case%20of%20the%20lumbersexuals

Related content

Research output
Feral segmentation: How cultural intermediaries perform market segmentation in the wild
Research output: Contribution to journal › Article › Scientific › peer-review