Industrial Marketing Management (Journal)

Activity: Publication peer-review and editorial workSpecial issue of journal


Special issue reviewer since 2000
Industrial Marketing Management. Special Issue on Customer Value in Business Markets.
Type of journalPeer-reviewed scientific journal
Degree of RecognitionInternational

Areas of Strength and Areas of High Potential (AoS and AoHP)

  • AoS: Competition economics and service strategy - Service and customer-oriented management