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International Conference of Serviceology ICServiceology
Heinonen, K.
(Speaker)
Marketing, Helsinki
CERS - Centre for Relationship Marketing and Service Management, Helsinki
Activity
:
Talk or presentation
›
Invited talk
Description
Essentials of customer-dominant service business: Implications for innovation, customer experience and wellbeing
Period
15.09.2023
Event title
International Conference of Serviceology 2023
Event type
Conference
Location
Tokyo, Japan
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Degree of Recognition
International
Areas of Strength and Areas of High Potential (AoS and AoHP)
AoS: Competition economics and service strategy - Service and customer-oriented management
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