"John is a lumbersexual" The anatomy of a consumer trend

Diaz Ruiz, C. (Speaker)
Hans Kjellberg (Speaker)

Marketing, Vaasa

Activity: Talk or presentation › Oral presentation

Period	2015
Event title	Consumer Culture Theory Conference
Event type	Conference
Conference number	2015
Location	Fayetteville, United StatesShow on map

Documents & Links

https://www.worldcat.org/title/consumer-culture-theory-presented-at-the-10th-annual-consumer-culture-theory-conference-held-at-the-university-of-arkansas-usa-in-june-2015/oclc/933794935

Related content

Research output
Feral segmentation: How cultural intermediaries perform market segmentation in the wild
Research output: Contribution to journal › Article › Scientific › peer-review