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Kuluttajan luottamuksen vahvistaminen; miten vaikutetaan mielikuviin matkustamisesta?
Gummerus, J.
(Speaker)
Marketing, Helsinki
CERS - Centre for Relationship Marketing and Service Management, Helsinki
Activity
:
Talk or presentation
›
Invited talk
Description
Strengthening Consumer Trust: How to impact consumer images on traveling (translation from Finnish)
Period
12.10.2021
Event title
SMALin (Suomen Matkatoimistoalan Liitto ry) Syyskokous
Event type
Other
Location
Helsinki, Finland
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Degree of Recognition
National
Areas of Strength and Areas of High Potential (AoS and AoHP)
AoS: Competition economics and service strategy - Service and customer-oriented management
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