• Heinonen, K. (Opponent at public defence of doctoral thesis)

Activity: ExaminationOfficial participation in PhD thesis supervision, defence and examination


Opponent at doctoral dissertation

Title of thesis: Measuring the success of multichannel mobile marketing through amalgamation between is success model and technology acceptance model: A Delphi study of mobile marketing success factors
ExamineeYiwen (Raymond) Huang, Yiwen (Raymond) Huang & Yiwen (Raymond) Huang
Examination held at
  • Auckland University of Technology
Degree of RecognitionInternational