Opponent

Heinonen, K. (Opponent at public defence of doctoral thesis)

Activity: ExaminationOfficial participation in PhD thesis supervision, defence and examination

Description

Opponent at doctoral dissertation

Title of thesis: Measuring the success of multichannel mobile marketing through amalgamation between is success model and technology acceptance model: A Delphi study of mobile marketing success factors
Period12.03.2013
ExamineeYiwen (Raymond) Huang
Examination held atAuckland University of Technology
Degree of RecognitionInternational