Opponent at doctoral defence

Activity: Examination › Official participation in PhD thesis supervision, defence and examination

Description

The management of digitalized customer journeys in business markets: Managing touchpoints and customer engagement in increasingly digital contexts
Period21.11.2021
Examination held at
  • Linköping University
Degree of RecognitionInternational

Areas of Strength and Areas of High Potential (AoS and AoHP)

  • AoS: Competition economics and service strategy - Service and customer-oriented management