Opponent at half-time doctoral seminar

Activity: ExaminationOfficial participation in PhD thesis supervision, defence and examination


Opponent at half-time doctoral seminar, Thomas Pinthal, Mid-Sweden University, Östersund, Sweden

Title of thesis: User-generated content and marketing planning - an exploratory investigation on the means-end relation between online reviews and marketing mix planning in the Swedish hotel industry
ExamineeThomas Pinthal
Examination held at
  • Mid Sweden University
Degree of RecognitionInternational