Otago Forum 2: The Service Dominant Logic of Marketing

Grönroos, C. (Speaker: Presenter)

Activity: Participating in or organising an eventOrganisation of / participation in conferences, workshops, courses, seminars

Description

Adopting a service business logic in relational Business-to-business marketing
Period2008
Event typeOther
LocationDunedin
Degree of RecognitionInternational