Peter Verhoef

Activity: Hosting a visitorHosted academic visit at Hanken


Peter Verhoef is visiting the Subject of Marketing as well as Centre for Relationship Marketing and Service Management (CERS), to give a research seminar talk on “Customer Journey Analytics: Deriving Insights on Customers Path to Purchase in Increasing Digital Environments”
Visiting fromUniversity of Groningen (Netherlands)
Visitor degreeProfessor
Degree of RecognitionInternational