Teaching Assistant on course "Service and Customer Management"

Activity: Participating in or organising an event › Organisation of / participation in conferences, workshops, courses, seminars

Description

Learning goals: To study customer-focussed management and marketing issues in firms that face service competition, where customer relationships form a natural foundation for marketing. Service competition means that service is critical to success, and adopting a service perspective on business (service logic) is instrumental. Today an increasing number of firms, and in the final analysis all firms, face such a competitive situation and will find a service perspective a key means of establishing and maintaining a competitive advantage. - After completing the course students should see new opportunities for marketing in firms defining themselves as service businesses.
Period23.10.2017 → 08.12.2017
Event typeCourse
LocationHelsinki, Finland