The 30th Annual RESER Conference

Medberg, G. (Speaker: Presenter), Karl-Jacob Mickelsson (Speaker: Presenter)

Activity: Participating in or organising an eventOrganisation of / participation in conferences, workshops, courses, seminars


The Continuing Evolution of Value Research in Service Marketing
Event typeConference
Conference number30
LocationMadrid, Spain
Degree of RecognitionInternational

Areas of Strength and Areas of High Potential (AoS and AoHP)

  • AoS: Competition economics and service strategy - Service and customer-oriented management