The Fourth International Symposium on Corporate heritage, Corporate heritage brands and Identities, History and Nostalgia. “Can Heritage be strategic?”

Tomas Lindström (Speaker: Presenter)

Marketing, Helsinki

Activity: Participating in or organising an event › Organisation of / participation in conferences, workshops, courses, seminars

Description

HOW DO CORPORATE BRAND IMAGES EVOLVE? – A STUDY IN THE PHARMACEUTICAL INDUSTRY

Presented findings on co-authored abstract paper and study (Lindström, Rindell & Strandvik 2014).

Period	05.06.2014 → 06.06.2014
Event type	Other
Location	Helsinki, Finland