The Fourth International Symposium on Corporate heritage, Corporate heritage brands and Identities, History and Nostalgia. “Can Heritage be strategic?”

Tomas Lindström (Speaker: Presenter)

Activity: Participating in or organising an eventOrganisation of / participation in conferences, workshops, courses, seminars

Description

HOW DO CORPORATE BRAND IMAGES EVOLVE? – A STUDY IN THE PHARMACEUTICAL INDUSTRY

Presented findings on co-authored abstract paper and study (Lindström, Rindell & Strandvik 2014).
Period05.06.201406.06.2014
Event typeOther
LocationHelsinki, Finland